日耗50万亿Token,火山引擎的AI消费品战事
36氪·2025-12-19 10:31

Core Viewpoint - The AI market is rapidly evolving, with major players like Volcano Engine leading the way in model consumption and innovation, particularly in the areas of multi-modal capabilities and AI agents [3][5][51]. Group 1: Market Growth and Trends - As of December, the daily token usage of Doubao model has surpassed 50 trillion, representing a growth of over 10 times compared to the same period last year [3]. - By 2025, the token usage is projected to reach 16.4 trillion, indicating significant growth potential in the AI market [4]. - The competition among cloud vendors for "AI cloud supremacy" is intensifying, with major updates from companies like Google and OpenAI [4]. Group 2: Product Innovations - Volcano Engine has released key products focusing on multi-modal capabilities and AI agents, including the Doubao flagship model 1.8 and the video generation model Seedance 1.5 pro [5][6]. - The Seedance 1.5 pro model emphasizes the ability to produce "publishable complete works," showcasing advancements in video generation technology [10][11]. - The model's improvements in voice and image synchronization have made it a standout in the market, achieving high levels of usability with minimal input [11][18]. Group 3: Business Model and Strategy - Volcano Engine aims to simplify model usage by integrating multiple capabilities into a single API, reducing complexity for clients [38][39]. - The company is focusing on enhancing the efficiency of model training and deployment, with the Seedance 1.5 pro achieving over a 10-fold increase in inference speed [46]. - A new billing model, "AI Savings Plan," has been introduced to help enterprises save up to 47% on costs, reflecting a shift towards value-based pricing [47][48]. Group 4: System Engineering and Infrastructure - The competition in AI infrastructure has shifted from merely comparing model capabilities to a broader system engineering challenge [51]. - Volcano Engine is developing a comprehensive AI infrastructure that includes both the core model (Doubao) and operational tools (AgentKit) to facilitate easier deployment for enterprises [53]. - The goal is to enable every enterprise to have its own AI assistant, akin to having a website or app, supported by a complete ecosystem [54].