Dark Horse Technology (SZ:300688) 创业家·2025-12-19 10:52Core Viewpoint - The article discusses the concept of "involution" in business, emphasizing that competing through destructive price wars ultimately harms the market and brand reputation, particularly in the context of Chinese manufacturing and its international expansion [2][10]. Group 1: Historical Context - In the 1990s, Chinese motorcycle brands entered Southeast Asia, using aggressive price competition to reduce the average price of motorcycles from $700 to $200, significantly impacting Japanese brands [3]. - Despite winning the price war against Japanese brands, Chinese manufacturers ultimately failed to establish a sustainable market presence due to lack of profits, after-sales service, and quality, leading to a tarnished reputation for "Made in China" [4][6][7]. Group 2: Long-term Strategy - Wuling, a Chinese motorcycle brand, decided to adopt a long-term approach in Indonesia, marking its commitment to the market by celebrating anniversaries and emphasizing its presence over the years [8][9]. - The article argues that businesses should focus on product quality and long-term strategies rather than short-term price competition to earn respect for "Made in China" [10]. Group 3: Recommendations for Future Success - The article suggests that companies should avoid burning down the entire market in pursuit of winning battles and instead focus on building a strong brand through quality and customer service [10].