活动报名！医疗器械.传播策略.闭门交流

Core Viewpoint - The article emphasizes the importance of communication strategies in the development of medical device startups, focusing on how to effectively convey messages to various stakeholders in the industry [2]. Group 1: Communication Strategies - Different types of companies should prioritize their communication focus differently, including startups, growth-stage clinical-driven companies, and publicly listed or pre-IPO companies [4]. - Public Relations (PR) should not be simplistically viewed as just "press releases and exposure"; when budgets are limited, companies should consider whether to reduce efforts or change strategies [5]. - Companies should transition from "scattered content output" to creating reusable cognitive assets that can be leveraged in key scenarios such as financing, market promotion, and hospital communication [5]. Group 2: Key Messaging and Timing - Companies need to determine when to initiate promotional activities and identify their target audience, including what to say and what to avoid [5]. - Communication should genuinely assist in physician decision-making rather than merely presenting product information [5]. - Clinical content must evolve from being "professionally correct" to being "useful for decision-making" [5]. Group 3: International Expansion and Consistency - The discussion will extend to companies looking to expand internationally, focusing on maintaining consistency and long-term narratives in external communications [6][8]. - Companies should identify which content is worth refining for communication with doctors, distributors, secondary markets, and partners [8]. - There is a need to understand which cognitive elements are prioritized in overseas markets and the content channels available for international communication [8].