Core Viewpoint - Beijing Tongrentang issued an apology regarding the recent public concern over "Antarctic krill oil," acknowledging the damage caused to consumer rights and expressing sincere regret [1] Group 1: Company Actions - The company initiated a zero-tolerance brand management action, deploying a special task force to Sichuan for a comprehensive investigation of the involved products [2] - The company ordered and supervised the immediate removal of the implicated products by the distributor Sichuan Health, ensuring compliance with regulatory requirements for consumer compensation [3] - Legal actions will be pursued against Sichuan Health, Habao Pharmaceutical, and related e-commerce platforms for trademark infringement and misleading consumers, holding them accountable for their actions [3] Group 2: Consumer Rights Protection - To further protect consumer rights and strengthen brand protection responsibilities, the company is conducting a thorough investigation into illegal and irregular brand usage across its subsidiaries [4] - A comprehensive brand cleanup initiative is underway to eliminate improper use of the "Tongrentang" name and ensure strict brand management practices [5] - The company is standardizing the branding of authorized e-commerce platform stores, ensuring the correct use of the "Tongrentang" double-dragon logo to guide consumers in identifying legitimate purchasing channels [6]
同仁堂致歉