Core Viewpoint - Beijing Tongrentang Group expresses deep concern and regret over recent public attention regarding "Antarctic Krill Oil," and has initiated a series of measures to protect consumer rights and uphold brand integrity [1][2]. Group 1: Immediate Actions Taken - A special task force has been dispatched to Sichuan to conduct a thorough investigation of the involved products [1]. - The company has ordered the immediate removal of the implicated products from the market and will ensure compliance with regulatory requirements for consumer compensation [1]. - Legal actions will be pursued against Sichuan Health, Habao Pharmaceutical, and related e-commerce platforms for trademark infringement and misleading practices that harm consumer rights [1]. Group 2: Brand Protection Initiatives - A comprehensive review of brand usage violations across all levels of the group is being conducted to identify and rectify any illegal or non-compliant practices [2]. - A brand cleanup initiative is underway to eliminate improper use of the "Tongrentang" name and ensure strict adherence to brand management standards [2]. - The company is standardizing the branding of authorized e-commerce stores to ensure the correct use of the "Tongrentang" double-dragon logo, guiding consumers to recognize legitimate purchasing channels [2].
同仁堂致歉