红杉中国，刚刚买下「小脏鞋」

Core Viewpoint - Sequoia China has announced the acquisition of a controlling stake in the global fashion brand Golden Goose Group, with Temasek and its wholly-owned asset management company participating as minority shareholders, marking a significant consumer merger in 2023 [2][3]. Group 1: Acquisition Details - Following the acquisition, original shareholder Permira will retain a minority stake and continue to support the group's future development [3]. - The current CEO Silvio Campara will remain in his position and work with the existing leadership team to guide Golden Goose's future [3]. - Marco Bizzarri, a non-executive director with extensive experience in luxury brands, will serve as the non-executive chairman, playing a crucial role in the brand's global expansion [3]. Group 2: Strategic Alignment - The partnership between Sequoia China and Temasek reflects a strong strategic and cultural alignment with Golden Goose, leveraging their extensive investment experience in lifestyle and consumer technology brands [4]. - Sequoia China partner Zou Jiajia emphasized the brand's representation of love, empathy, and community belonging, expressing excitement about the collaboration to accelerate Golden Goose's globalization while preserving its Italian heritage [4]. Group 3: Company Background and Growth - Golden Goose was founded in 2000 by a young designer couple in Italy, initially focusing on unisex footwear and later gaining fame with the "Super-Star" sneaker in 2007, which became a fashion phenomenon [6][7]. - The brand entered the Chinese market in 2016, quickly selling out a limited edition of sneakers, and has since evolved into a global fashion brand combining luxury, lifestyle aesthetics, and sports style [9]. - Since 2020, Golden Goose's revenue has grown from €266 million to €655 million in the fiscal year 2024, demonstrating a strong and steady growth trajectory [9]. Group 4: Market Context - The acquisition of Golden Goose by Sequoia China caps off a year of significant consumer mergers, with notable transactions including Starbucks' sale of a 60% stake in its China business for $4 billion [13]. - The consumer sector is viewed as resilient and attractive to capital during economic fluctuations, indicating a potential bottoming opportunity for acquisitions in the industry [13][14]. - The current environment presents numerous merger opportunities, with predictions of a rise in mid-sized and large regional merger funds in China, contributing to a healthier and more diverse industry ecosystem [14].