浙江夫妻卖书包，年入6亿

Core Viewpoint - The article highlights the resilience and adaptability of the company Karayang, led by founder Zhang Xinhua, in navigating challenges such as the COVID-19 pandemic by embracing new sales channels like live streaming and short videos, ultimately achieving significant growth in online sales [5][19]. Group 1: Company Background and Growth - Karayang started as a small family workshop and has grown into a large group company with an annual output value exceeding 800 million yuan and online sales surpassing 600 million yuan, employing over 2,000 people [6]. - The company specializes in student backpacks and luggage, achieving top sales in categories on platforms like Tmall, Douyin, Xiaohongshu, and WeChat [6]. Group 2: Product Development and Market Positioning - In 2015, Karayang shifted its focus to student backpacks after discovering that consumer searches were primarily for this category, leading to a strategic decision to strengthen its position in this market [12][15]. - The company emphasizes high product quality, with performance standards three times higher than national requirements, and offers a two-year warranty on its products [15]. Group 3: Marketing and Sales Strategy - During the pandemic, Karayang pivoted to online sales, leveraging partnerships with over 5,000 influencers on Douyin, which led to a peak monthly sales figure of 130 million yuan [19]. - The company has transitioned to an online sales model, with 90% of its sales now occurring through digital platforms [19]. Group 4: Supply Chain Innovation - Karayang has implemented a flexible supply chain model, allowing for personalized products and rapid fulfillment, significantly reducing the time from order to delivery [22][24]. - The company aims to minimize inventory by aligning production closely with sales, enhancing its pre-sale capabilities [24].