中国景区,大型工业预制菜?
虎嗅APP·2025-12-20 09:27

Core Viewpoint - The current state of Chinese tourist attractions is likened to industrially produced pre-packaged meals, characterized by high homogeneity and lack of unique experiences, leading to a sense of numbness among visitors [5][10][12]. Group 1: Tourist Experience - The experience at many popular tourist sites is standardized, with visitors facing long queues, mandatory transportation fees, and a lack of authentic cultural engagement [14][15][21]. - Attractions often feature commercialized environments with uniform shops selling mass-produced souvenirs, diminishing the sense of place and authenticity [24][26][27]. - The overwhelming focus on efficiency and throughput in tourist attractions mirrors the fast-food industry, prioritizing quick visitor turnover over meaningful experiences [49][51]. Group 2: Industry Trends - During the "14th Five-Year Plan," approximately 2,600 new A-level tourist attractions were added, bringing the total to 16,500, indicating a continuous industrialization of the tourism sector [29]. - The A-level rating system for attractions promotes a uniformity that prioritizes physical infrastructure over unique cultural or ecological attributes, leading to a one-size-fits-all approach [31][38][40]. - The emphasis on hard metrics for scoring, such as visitor center size and parking capacity, often results in excessive spending on infrastructure rather than enhancing visitor experience [39][41][42]. Group 3: Economic Implications - The current model of tourism relies heavily on maximizing visitor numbers and quick monetization, often at the expense of quality and sustainability [48][50]. - There is a contrast between domestic and international pricing strategies for attractions, with local residents often enjoying lower fees compared to foreign tourists, reflecting a different approach to resource management [57][59]. - The upcoming implementation of the National Park Law in 2026 may provide an opportunity to rethink the commercial logic of tourism, potentially integrating better service and experience with economic benefits [60][65].