聚酯纤维,被“网暴”了
虎嗅APP·2025-12-20 09:27

Core Viewpoint - The article discusses the recent backlash against polyester fiber clothing, which has been associated with low quality and negative perceptions due to misinformation linking it to recycled plastic bottles [6][11][38]. Group 1: Consumer Perception and Misinformation - Polyester fiber has been unfairly labeled as "cheap" and "low-quality," contrasting with natural fibers like cashmere and silk, which are seen as high-end [9][10]. - Social media has amplified negative sentiments, with consumers feeling deceived after discovering that expensive clothing items are made from polyester, which they now associate with recycled plastic [12][14][30]. - The narrative that polyester clothing is made from dirty plastic bottles has led to widespread consumer dissatisfaction and ridicule [16][20][50]. Group 2: Material Characteristics and Misunderstandings - Despite its negative reputation, polyester fiber is a versatile material that has been used for decades and can be produced in high-quality forms [32][44]. - The article highlights that most polyester clothing is not made from recycled materials but from petroleum-based sources, challenging the notion that all polyester is equivalent to cheap plastic [40][41]. - Advanced polyester products can offer desirable qualities such as softness and durability, contradicting the perception that all polyester is uncomfortable or low-quality [44][46]. Group 3: Market Trends and Consumer Behavior - There is a growing trend among consumers to prioritize material quality and fit over style, leading to increased scrutiny of fabric choices [52][56]. - The backlash against polyester has coincided with a rise in popularity for natural fibers, which are often perceived as healthier and more luxurious [57][58]. - Retailers are responding to consumer concerns by rebranding polyester under various names to make it sound more appealing, which has further complicated consumer understanding [60][62].