华为乾崑车载光，如何重构智能汽车的下一代交互？

Core Viewpoint - The concept of "vehicle light" is evolving from a mere illumination tool to a visual interface for intelligent status, decision-making, and user experience differentiation in smart vehicles [1][4][19]. Group 1: Market Trends and Growth - The penetration rates for smart HUDs and smart headlights are projected to grow significantly, with smart HUD penetration increasing by 70% and smart headlights by 127% year-on-year by October 2025 [1]. - The market for vehicle light is not driven by a single technological breakthrough but by a closed loop of technology, user needs, and industry transformation [4][20]. Group 2: Technological Innovations - Key applications in the vehicle light sector include augmented reality heads-up displays (AR-HUD) and smart headlight modules, which are already widely used in smart vehicle models [4]. - Huawei's approach to AR-HUD focuses on addressing long-standing user pain points by enhancing hardware capabilities and ensuring high resolution and usability in dynamic scenarios [5][10]. Group 3: User Experience and Market Acceptance - The transition of AR-HUD from a novelty to a necessity is expected to accelerate, with projections indicating that by 2026, AR-HUD will penetrate vehicles priced below 250,000 [9]. - The integration of user-customizable features, such as welcome lights, transforms previously aesthetic functions into high-frequency user experiences [9]. Group 4: Future Directions and Innovations - The next phase of vehicle light technology aims to create new experiential forms, moving from "how well it works" to "how it can be used" [14][16]. - Future developments include a new generation of integrated vehicle light solutions, such as dual-function smart HUDs and multi-functional light modules, expected to be showcased in 2026 [14][19]. Group 5: Industry Collaboration and Standards - Huawei's strategy involves open collaboration with industry partners to convert complex vehicle light technologies into deliverable products, enhancing overall delivery efficiency [12][20]. - The establishment of standards and norms in the vehicle light industry is crucial for its maturation, with ongoing efforts to create a comprehensive evaluation system for AR-HUD and smart headlights [21][22].