Core Viewpoint - The article discusses the investigation and actions taken against Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., Ltd. regarding the "Antarctic Krill Oil Gel Candy" incident, emphasizing the company's commitment to consumer rights and brand protection [2][4]. Group 1: Investigation and Actions - The Chengdu New District Market Supervision Administration has established a joint investigation team to look into the "Antarctic Krill Oil" issue and has filed a case against the involved company [2]. - Beijing Tongrentang Group has issued an apology and initiated a zero-tolerance brand management action, including a comprehensive investigation of the involved products [4][5]. - The company has ordered the immediate removal of the implicated products from the market and is ensuring compensation for consumers as per regulatory requirements [5][6]. Group 2: Brand Protection Measures - The company is conducting a thorough review of brand usage across its subsidiaries to identify any illegal or non-compliant practices [7]. - A brand cleanup initiative is underway to eliminate improper use of the "Tongrentang" name and trademark, reinforcing brand management standards [8]. - The company is also standardizing the branding of authorized e-commerce platforms to help consumers accurately identify legitimate purchasing channels [9]. Group 3: Company Background and Product Assurance - Beijing Tongrentang has clarified that the implicated company, Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., Ltd., is a subsidiary of its controlling shareholder and is not directly under its management [11]. - The company focuses on the production and sale of traditional Chinese medicine, with over 400 product specifications covering various medical fields [11].
北京同仁堂(四川)健康药业被立案调查