消费会成为2026年的主线吗？

Core Viewpoint - The article discusses the potential recovery of the A-share consumer sector and subjective long-only funds as macroeconomic policies shift towards supporting consumption, raising the question of whether 2026 will mark a transition from a downturn to an upturn for these investments [2]. Historical Review: Performance of Consumer Funds in "Good Years" - The consumer sector, primarily consisting of food and beverage, discretionary consumption, and service consumption, does not yield excess returns every year but shows concentrated returns under specific macroeconomic conditions [4]. - In favorable years (e.g., 2009-2010, 2016-2017, 2019-2020), consumer funds typically thrive when the economy transitions from a downturn to a recovery phase, with policies shifting from "stabilizing growth" to "expanding demand" and inflation rising from low levels [4][6]. Policy Logic: Why This Round of "Consumption" is Not Short-Term Stimulus - The article emphasizes that expanding domestic demand is a long-term strategy for China's modernization, indicating a shift from investment-driven growth to a balanced approach of consumption and investment [8]. - The central economic work conference has set three key directions for consumption: moving from "subsidizing consumption" to "restoring consumption capacity," focusing on service consumption, and avoiding deflation while aiming for a stable inflation target [8]. 2026 Consumer Sector and Fund Dynamics - Based on historical experience, policy environment, and inflation signals, the consumer sector is expected to enter a phase of "moderate recovery rather than full-scale attack" in 2026, with a focus on restoring income expectations and expanding service consumption [11]. - The November CPI showed a year-on-year increase of 0.7%, signaling marginal improvement in demand and alleviating deflation risks, which supports profit margin recovery and valuation stability for consumer companies [11][14]. - The investment opportunities in consumer funds for 2026 are likely to focus on "structural selection and long-term allocation" rather than short-term thematic plays, with an emphasis on service consumption and leading companies with brand and channel advantages [14].