Core Viewpoint - The article discusses the rising trend of the "quarter-zip" fashion item, which has become a symbol of success akin to the Cadillac and the "big brother" mobile phones of the 90s, particularly among the younger generation in 2025 [4][5]. Group 1: Fashion Trends - The quarter-zip sweater has gained immense popularity, with a 25% year-on-year increase in sales among the 18 to 24 age group since mid-2024 [12]. - Google Trends data indicates a 2250% increase in search volume for quarter-zip apparel over the past 12 months [12]. - The versatility of the quarter-zip makes it suitable for various occasions, aligning with the trend of multifunctional clothing that emerged post-2019 [15]. Group 2: Cultural Shifts - The popularity of the quarter-zip reflects a shift away from previous fashion trends, such as business casual, towards a more stable and traditional aesthetic [9][28]. - The article suggests that the current trend is less about racial identity and more about a revival of "old money" styles, which have historically been associated with the middle and upper classes [25][26]. - The decline in sneaker culture, as evidenced by a drop in search volume for popular sneaker models, indicates a broader shift in youth fashion preferences towards more classic and versatile styles [30][31]. Group 3: Historical Context - The quarter-zip design has historical significance, originally developed for its functional benefits in layering and warmth, with roots tracing back to military apparel [35][38]. - The article highlights that the quarter-zip serves as a modern adaptation of traditional clothing, emphasizing both practicality and style [40][41].
2025年的最后一件爆款,藏在你爸的衣柜里
虎嗅APP·2025-12-21 03:05