Core Viewpoint - The motorcycle industry is experiencing growth, with significant increases in sales for various displacement categories, indicating a positive trend in consumer demand and market dynamics [1][2][3]. Sales Data Summary - For motorcycles with displacement above 250cc, November sales reached 61,000 units, a year-on-year increase of 11.3% and a month-on-month increase of 0.2%. Cumulative sales from January to November totaled 883,000 units, reflecting a year-on-year growth of 28.3% [1]. - In the 250ml to 400ml displacement category, November sales were 35,000 units, up 12.6% year-on-year but down 2.5% month-on-month. Cumulative sales for the year reached 480,000 units, a year-on-year increase of 25.6% [2]. - For the 400ml to 500ml category, November sales were 12,000 units, down 16.8% year-on-year but up 13.8% month-on-month. Cumulative sales were 208,000 units, showing a year-on-year decline of 3.1% [2]. - In the 500ml to 800ml category, November sales were 13,000 units, a significant year-on-year increase of 55.7% and a month-on-month increase of 1.5%. Cumulative sales reached 174,000 units, reflecting a year-on-year growth of 121.1% [2]. - For motorcycles over 800cc, November sales were 1,000 units, a year-on-year increase of 6.5% but a month-on-month decrease of 37.1%. Cumulative sales for the year were 21,000 units, up 65.4% year-on-year [2]. Market Share Insights - Chuanfeng Power achieved November sales of 12,000 units in the 250cc+ category, with a market share of 20.3%, reflecting a 1.5 percentage point increase month-on-month. The cumulative market share for the year was 20.2%, up 0.4 percentage points compared to the full year of 2024 [3]. - Longxin General also reported November sales of 12,000 units in the 250cc+ category, with a market share of 19.6%, increasing by 1.4 percentage points month-on-month. The cumulative market share for the year was 14.8%, up 0.6 percentage points compared to 2024 [3]. - Qianjiang Motorcycle's November sales in the 250cc+ category were 4,000 units, down 39.7% year-on-year, with a market share of 6.8%, increasing by 0.1 percentage points month-on-month. The cumulative market share for the year was 12.4%, down 4.4 percentage points compared to 2024 [3]. Industry Outlook - The current industry perspective suggests a focus on key companies such as Geely Automobile, Xpeng Motors, BYD, Chuanfeng Power, and others, indicating a strategic interest in firms that are positioned for growth and innovation in the automotive sector [3].
数据解放生产力——琰究摩托车数据系列（2025年11月）【国联民生汽车 崔琰团队】
汽车琰究·2025-12-21 11:43