GAC GROUP(SH:601238) 阿尔法工场研究院·2025-12-22 00:03Core Viewpoint - GAC Group has initiated a reform of its independent brand business units (BUs), merging the Haobo and Aion brands into a single operational unit to enhance efficiency and address declining sales and profits in a competitive market [4][5]. Group 1: Brand Merger and Performance - The merger of Haobo and Aion is a strategic move to streamline operations and reduce redundancy in research and development, as both brands previously operated in a siloed manner [6]. - Haobo, initially launched as a high-end sub-brand of Aion, has seen disappointing sales, with only 15,483 units sold from January to November this year, a year-on-year decline of approximately 3% [4]. - Aion's sales also dropped significantly, with 247,900 units sold during the same period, reflecting a 19.29% decrease compared to the previous year [4]. Group 2: Strategic Reforms and Future Plans - GAC Group's chairman emphasized that overcoming current operational challenges will rely on short-term sales boosts, mid-term product development, and long-term reforms [5]. - The new BU structure aims to enhance collaboration across departments, allowing for shared resources and reduced costs, which is crucial in the current price war environment [6]. - The integration will enable Aion to leverage Haobo's high-end technology to improve brand image, while Haobo can benefit from Aion's extensive customer base [6]. Group 3: Market Positioning and Product Development - GAC's strategy reflects a clear understanding of the current automotive market, which is characterized by a shift towards high-end upgrades and mass-market accessibility [7]. - The Haobo-Aion BU is expected to play a dual role, with Aion focusing on volume sales and Haobo enhancing brand prestige through advanced technology [7]. - GAC plans to launch six new models under the Haobo-Aion BU in the coming year, including the Aion N60 and the Haobo A800, developed in collaboration with Huawei [8]. Group 4: Operational Efficiency and Cost Management - GAC has implemented the IPD system from Huawei, which has already shown results by reducing the product development cycle from 30 months to 18-24 months and cutting development costs by 10% [8]. - The company aims to achieve an annual sales target of 2 million units for its independent brands by 2027, indicating a strong commitment to growth despite current market challenges [9].