NIO(US:NIO) 乘联分会·2025-12-22 08:37Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Dealers Association and Guangzhou Weirui Information Technology Co., Ltd, focusing on the trends and updates in the automotive industry regarding OTA upgrades [1]. Industry Overview - In November 2025, the industry recorded a total of 936 OTA updates, showing a significant decrease compared to the previous month. The focus of these updates has shifted towards cabin domain optimizations, including enhancements in voice functionality, central control ecosystem, and map ecology [4]. New Forces - New force brands collectively updated 177 features in November 2025, marking a notable decline. Key players like Leap Motor and Tesla concentrated on refining the user experience of conventional vehicle settings and controls. NIO and Xiaomi were the main contributors to this month's updates, with NIO enhancing AI capabilities in NOMI and cabin experience, while Xiaomi made significant upgrades in driving assistance and smart cabin features [6]. Domestic Brands - Domestic brands accounted for 710 updates in November 2025, with a strong emphasis on map ecology. Brands like BYD, Haval, and Geely introduced features such as traffic light countdowns and proactive recommendations for destinations and parking information. Additionally, BYD optimized its automatic parking feature, while Geely and Xpeng introduced popular fingertip parking functionalities, enhancing the parking experience for domestic new energy vehicles [11]. Joint Venture & Luxury Brands - Joint venture and luxury brands collectively updated 49 features in November 2025, primarily focusing on experience optimization. Brands like Cadillac and Buick concentrated on enhancing vehicle settings and system configurations. Toyota launched a large-scale OTA for the Platinum 3X, which included two major feature upgrades and 26 new or optimized features, significantly improving the cabin's intelligence and parking experience [10]. NIO's OTA Operations - NIO launched the "User Navigation Team" 3.0 rules, encouraging users to participate in OTA testing through a structured task system. The tasks are categorized into basic, advanced, and direct access levels, aimed at engaging users in sharing experiences and preheating OTA updates [21]. User Engagement Activities - Following the OTA push, NIO initiated a reward activity on the owner app to encourage users to share their experiences with the Cedar S 1.3.0 upgrade. This included discussions around the unique features of the upgrade, maintaining the OTA's visibility and user engagement [29][30]. Upcoming Upgrades - Various brands have scheduled significant OTA updates for 2025 and 2026, including features like urban navigation assistance, intelligent parking, and advanced AI functionalities. For instance, BYD's models are set to receive updates that enhance their energy management and driving assistance capabilities [32][34].