张近东，放手一搏

Core Viewpoint - Suning.com is currently facing significant challenges, including a liquidity crisis and heavy debt burdens, prompting the company to divest non-core assets and refocus on its main business of home appliances and electronics retailing [3][5][12]. Group 1: Asset Divestiture and Debt Reduction - Suning.com has sold eight subsidiaries of Carrefour China for a nominal price of 1 yuan each, indicating a strategy to offload underperforming assets while addressing debt issues [5][10]. - The company has engaged in multiple transactions this year, selling a total of 24 subsidiaries, which is expected to increase the net profit attributable to shareholders by over 19 billion yuan [12][13]. - As of September 30, 2025, Suning.com reported a current liability of 846.27 billion yuan against current assets of only 483.28 billion yuan, highlighting the severity of its financial situation [13]. Group 2: Strategic Shift and Business Focus - Suning.com is shifting its focus back to its core business of home appliances and electronics, with plans to open large retail stores as part of its strategy to regain market share [21][23]. - The company has opened 69 new large stores in the first three quarters of 2025, while also closing smaller, less profitable locations, indicating a strategic consolidation of its retail footprint [22][23]. - Despite a decline in overall net profit, the core home appliance business has shown signs of profitability, suggesting a potential recovery path for the company [23]. Group 3: Leadership and Future Direction - Zhang Jindong, the founder, has re-emerged as a key figure in the company, emphasizing a return to core retail operations and a commitment to improving operational efficiency [20][21]. - The company is undergoing organizational changes aimed at reducing management layers and enhancing retail capabilities, reflecting a renewed focus on its traditional strengths [20][21]. - Analysts suggest that while Suning.com is making strides to stabilize, the competitive landscape remains challenging, with other major players like JD.com and Alibaba also expanding their offline presence [24].