苹果，被罚超8亿！

Core Viewpoint - Apple Inc. has been fined over €98 million by the Italian Competition and Market Authority (AGCM) for abusing its market dominance through its App Tracking Transparency (ATT) policy, which is seen as limiting competition [2][6]. Group 1: Regulatory Actions - The Italian AGCM imposed a fine of €98,635,416.67 (approximately ¥814 million) on Apple for its ATT policy, which was deemed to restrict competition [6]. - Apple has faced multiple fines this year related to its iOS ecosystem and App Store rules, including a €150 million fine from France for similar reasons [9]. - The European Commission fined Apple €500 million for prohibiting developers from directing users to external subscription channels and charging high commissions [9]. Group 2: Details of the ATT Policy - The ATT policy requires third-party app developers to obtain explicit user consent to collect and link user data for advertising purposes, which the AGCM found to be overly restrictive [5]. - The design of the ATT pop-up does not comply with privacy regulations, leading developers to repeatedly request user authorization for the same data collection purpose [5][7]. - The AGCM criticized the dual authorization requirement as disproportionate and suggested that Apple could have optimized the design to allow single authorization while maintaining user privacy [7]. Group 3: Broader Implications - The ATT policy's restrictions are seen as detrimental not only to developers relying on ad sales but also to advertisers and intermediary platforms [5]. - Investigations into Apple's ATT policy are ongoing in Germany and Romania, indicating a broader scrutiny of its practices across Europe [10]. - Apple claims that the ATT policy is intended to empower consumers with the choice to control their data, amidst significant pressure from the data tracking industry [10].