理想短期销量适合降低预期

Core Insights - The article discusses the current delivery status of the L series and i8/MEGA being order-driven, while the i6 is capacity-driven, with a significant order milestone reached for the i6 and i8 models [1] - It highlights the importance of value creation, transmission, and delivery in determining sales performance, suggesting that these factors are critical for future growth [1] - The article outlines key sales trends and expectations for the company in 2026, emphasizing the need for new model releases and consumer feedback to drive orders [3] Summary by Sections Current Delivery Status - The i6 and i8 have surpassed 100,000 cumulative orders as of December 1, 2025, with expectations for i6's monthly production capacity to reach 20,000 units early next year [1] - As of November 30, 2025, approximately 12,977 i6 units and 20,396 i8 units have been delivered [1] Sales Trends and Expectations - Sales performance is typically strongest in the first few months after a model's release, with few models able to regain momentum later [2] - The company may have overestimated or underestimated sales for certain models, which is a common occurrence in the industry [2] Key Sales Drivers for 2026 - The release of new or updated models and the potential for positive consumer feedback in early 2026 are identified as critical sales drivers [3] - The company is expected to take a more serious approach to sales in 2026, reflecting on past performance to drive improvement [3] Strategic Directions for 2026 - The article outlines three main strategic directions for the company in the electric vehicle market, focusing on market-validated models, innovative definitions, and user value through intelligent driving [4][5] - The company is expected to maintain a competitive edge in user experience and charging solutions, which are seen as key to driving sales [8] Potential Value Creation in 2026 - Anticipated value creation includes significant upgrades to the L series, advancements in intelligent driving, and improvements in user experience [7] - The company is expected to enhance its charging infrastructure, potentially introducing automatic charging capabilities [7][8]