Core Viewpoint - The article discusses the strategic advantages and opportunities presented by the Hainan Free Trade Port, particularly focusing on how companies like Mixue Ice City are leveraging the new policies to enhance their supply chains and expand their market reach [1][5][10]. Group 1: Company Strategies - Mixue Ice City has established a food processing project in Hainan, which has already commenced production, positioning the region as a key node in its global supply chain [3][4]. - The company aims to utilize Hainan's zero-tariff policy to import high-quality raw materials at lower costs, enhancing its competitive edge [3][4]. - Other companies, such as Dongpeng Beverage, are also investing in Hainan, indicating a trend where businesses are establishing strategic bases to tap into Southeast Asian markets [6]. Group 2: Policy Implications - The Hainan Free Trade Port's policies allow for cumulative value-added processing, enabling products to enter the mainland market tax-free if the overall value added exceeds 30% [5][6]. - This policy shift changes the location selection logic for businesses, encouraging them to consider the overall supply chain efficiency rather than just local costs [6][10]. - The establishment of a digital supply chain center in Sanya, with a projected investment of 2.2 billion yuan, aims to create an international trade brand cluster, further enhancing Hainan's role in global trade [7]. Group 3: Market Potential - The article suggests that Hainan could become a hub for various industries, including food processing and high-end consumer goods, by adopting models similar to that of Mixue Ice City [8][9]. - The region's favorable tax policies and efficient cross-border capital flow make it an attractive location for international headquarters [9]. - Long-term success for Hainan will depend on its ability to address infrastructure and regulatory challenges while fostering a competitive environment [11][12].
海南封关,将“成就”多少个蜜雪冰城?
财富FORTUNE·2025-12-22 13:29