把消费者当小偷防，优衣库惹怒年轻人

Core Viewpoint - Uniqlo is facing significant backlash from consumers due to reports of invasive surveillance practices in stores, which are perceived as disrespectful and damaging to customer trust [9][21][30]. Group 1: Customer Surveillance Issues - Reports indicate that some Uniqlo stores have implemented a practice of monitoring customers, labeling those deemed suspicious as "11号" (No. 11) and sharing their images in internal groups [12][13][14]. - Employees are instructed to follow and monitor these "11号" customers, with some stores even resorting to taking photos of them for internal distribution [15][16]. - This practice has sparked outrage on social media, with many consumers feeling that it infringes on their privacy and dignity [18][21]. Group 2: Business Performance in China - Uniqlo's performance in the Chinese market is declining, with revenue dropping by 4% and operating profit decreasing by 12.5% in the latest fiscal year, marking the first time both metrics have fallen [26][27]. - The decline is attributed to changing consumer preferences, with younger shoppers seeking more unique and fashionable options rather than basic items, which Uniqlo primarily offers [28]. - The competitive landscape has intensified, with local brands providing similar products at better price points, leading to a loss of Uniqlo's customer base [28]. Group 3: Strategic Adjustments - In response to market challenges, Uniqlo is shifting its strategy from aggressive store expansion to focusing on fewer, higher-quality flagship stores that enhance customer experience [29]. - The company is also integrating online and offline shopping experiences, introducing features like online ordering with in-store pickup to improve convenience for customers [29][30]. - However, rebuilding consumer trust after the surveillance incident will be a significant challenge, and the company must also innovate in design, pricing, and brand reputation to regain market share [31].