奥迪A6L：一半客户对比5系，用户画像和十年前完全不同

Sales Performance - The store sold a total of 110 cars last month, with 41 units of the A6L delivered, accounting for 50% of personal sales [1] - The most popular configuration is the A6L 45 TFSI front-drive dynamic selection model, priced at ¥454,900, with 30 units sold [1][11] - The average daily customer flow is 25 batches, with approximately 30% of them interested in the A6L [1] Customer Demographics - The typical customer profile for the A6L includes individuals with a bachelor's degree or higher, an annual family income of over ¥500,000, and a preference for quality and practicality [3] - A customer shared that their income has doubled over the past five years, leading them to consider purchasing a new A6L [4] Competitive Landscape - The main competitors for the A6L are the BMW 5 Series and the Mercedes-Benz E-Class, with a significant number of customers comparing the A6L to the 5 Series [7] - The BMW 5 Series is noted for its youthful interior color options, which attract a different demographic compared to the A6L's predominantly black interior [9] Customer Preferences and Purchase Behavior - Customers show a strong interest in features such as 20-inch wheels, heated front seats, electric tailgates, and 360-degree cameras, which are lacking in the entry-level A6L model [11] - Financing options primarily include interest-free loans, with long-term loans being less popular due to lower success rates [13] Maintenance and Ownership Experience - The A6L offers a maintenance package that includes three free oil changes, with subsequent regular maintenance costs around ¥1,300 [16] - Customers generally express satisfaction with the A6L, with minimal complaints regarding ownership costs [16] Market Trends and Promotions - Recent trends indicate a decrease in trade-in subsidies and user incentives, with a focus on the importance of providing scrapping documentation for additional benefits [18] - The visibility of the A6L has increased due to its appearance in high-profile events, such as the visit of French President Macron to China [18]