BRIGHT DAIRY(SH:600597) 新浪财经·2025-12-23 08:33Core Viewpoint - The article discusses the challenges faced by Bright Dairy, including declining sales and strategic shifts, particularly following its acquisition of the remaining stake in Qinghai dairy company Xiaoxiniu, which is seen as an attempt to address its market anxieties and product matrix concerns [3][7][18]. Group 1: Financial Performance - Bright Dairy has experienced a continuous decline in revenue for three consecutive years, with revenues decreasing by 3.39% in 2022, 6.13% in 2023, and 8.33% in 2024 [4][20]. - For the first three quarters of 2025, Bright Dairy reported revenue of 18.231 billion yuan, a year-on-year decrease of 0.99%, and a net profit of 87 million yuan, down 25.05% [13]. - The company's liquid milk segment saw a revenue drop of 8.57% in the same period, with the Shanghai market experiencing a 4% decline [16]. Group 2: Strategic Moves - Bright Dairy completed a 500 million yuan acquisition of the remaining 40% stake in Xiaoxiniu, making it a wholly-owned subsidiary, which is part of a strategy to enhance its product offerings, particularly in yogurt [7][8]. - The company is focusing its strategy on the Shanghai and East China markets while reducing its ambitions in other regions to avoid profit losses [18]. - Despite efforts to innovate and collaborate with brands like Manner Coffee and Da Bai Tu, Bright Dairy still faces significant challenges in reversing its declining market position [23]. Group 3: Competitive Landscape - Bright Dairy's market share in the yogurt segment has been pressured by the rise of competitors like Yili and Mengniu, which have gained significant ground in recent years [8][18]. - The company struggles with low product recognition and distribution in regions like Southwest China, where local consumers show a preference for competitors' products [10][16]. - The competitive environment is further complicated by regional dairy companies expanding into the low-temperature milk market, intensifying the competition for Bright Dairy [18]. Group 4: Management Compensation - Despite the declining performance, the compensation for Chairman Huang Liming and other executives has increased significantly, with Huang's salary rising from 867,700 yuan in 2022 to 1,728,700 yuan in 2024 [4][19][22].