再罚8亿!苹果今年遭罚款达207亿,天价罚单都拦不住“苹果税”?
AppleApple(US:AAPL) 新浪财经·2025-12-23 08:33

Core Viewpoint - Apple has been fined significantly for abusing its market dominance, particularly due to its "App Tracking Transparency" (ATT) policy, which has been deemed to restrict competition and harm third-party developers [3][10][11]. Group 1: Fines and Legal Issues - The Italian Competition and Market Authority imposed a fine of €9.8635 million (approximately ¥817 million) on Apple for its ATT policy, which limits competition [3]. - Earlier in March, Apple received a €150 million (approximately ¥1.242 billion) fine from the French Competition Authority for similar reasons related to the ATT policy [11]. - Cumulatively, Apple has faced fines exceeding ¥20.7 billion this year across multiple European countries due to its market practices [10][11]. Group 2: ATT Policy and Its Implications - The ATT policy, launched in April 2021, requires third-party apps to obtain explicit user consent for data collection, but it has been criticized for being overly restrictive and not aligning with Italian privacy laws [5][6]. - Apple's approach to data collection shows a double standard, as its own apps require only a single user consent for data collection, while third-party apps face stricter requirements [7][9]. - The enforcement of the ATT policy has been seen as damaging to the interests of third-party developers and advertisers, leading to accusations of market dominance abuse [6][11]. Group 3: Global Market Impact - Apple has faced multiple fines globally, including a potential fine of $38 billion (approximately ¥2.671 trillion) in India for not allowing third-party payment solutions and charging a 30% commission [12]. - In the UK, Apple lost a significant lawsuit regarding app store commissions, resulting in a claim of £1.5 billion (approximately ¥14.226 billion) due to unfair practices [13]. - The company has adjusted its commission rates in various regions, lowering them below 30% in the US, Europe, and other markets, but maintains the highest rates in China [15][16].