创新“文旅+金融” 乐山市商业银行探索“文旅银行”新路径

Core Viewpoint - The integration of finance and cultural tourism is thriving, with Leshan Commercial Bank leading the "Cultural Tourism + Finance" model to drive local economic value and bank growth [1][2]. Group 1: Industry Integration and Development - The banking sector is evolving from being a "fund intermediary" to a "co-builder of industrial ecosystems," with Leshan Commercial Bank focusing on the "Cultural Tourism + Finance" model as a strategic choice based on local resources [2][3]. - The Sichuan provincial government supports Leshan in becoming a globally recognized tourism destination, positioning the bank as a key player in regional development and tourism industry upgrades [2][4]. Group 2: Financial Products and Services - Leshan Commercial Bank has launched the "Cultural Tourism Loan" product five years ago, responding to market demand and policy support, with the aim of enhancing the local tourism economy [2][4]. - The bank provides customized loans for major projects, with single project credit reaching up to 300 million yuan, focusing on enhancing core scenic areas and supporting small and micro enterprises in the tourism sector [4][5]. Group 3: Competitive Strategy - In a highly competitive banking environment, Leshan Commercial Bank aims to differentiate itself by leveraging its local presence and developing a unique brand as a "Cultural Tourism Bank" [3][5]. - The bank's strategy includes building a robust business model that adapts to local policies and industry needs, establishing itself as a benchmark for other city commercial banks [5][6]. Group 4: Future Outlook - Leshan Commercial Bank plans to continue exploring the "Cultural Tourism + Finance" service model, increasing credit support for regional tourism landmarks and enhancing online and offline service channels [6].