钉钉 “杀死” 钉钉

Core Viewpoint - The article discusses the transformative opportunity for DingTalk in the AI era, emphasizing the need for a fundamental shift in how work is conducted, with AI becoming the primary agent in decision-making and execution, while humans take on a more strategic role [2][4][5]. Group 1: Return of Chen Hang - Chen Hang, after a four-year absence, returned to lead DingTalk, recognizing the potential of AI to revolutionize work processes [3]. - Upon his return, he found DingTalk struggling to adapt to the changing market and identified the need for a significant transformation to remain competitive [3][4]. - The initial focus was on understanding customer needs and re-engaging with the team to foster a startup mentality [6][8]. Group 2: AI Integration and Product Development - The core transformation involves shifting from a human-centric platform to an AI-centric operating system, where AI takes the lead in tasks and decision-making [4][5]. - DingTalk aims to enhance productivity for users and businesses, positioning itself as an intelligent operating environment that integrates AI capabilities [5][10]. - The introduction of AI forms, such as AI tables and the A1 hardware, is designed to connect AI with the physical world, enabling data collection and analysis for better decision-making [10][12][14]. Group 3: Team Dynamics and Innovation - Chen Hang emphasized the importance of a team with a strong belief in AI, encouraging a culture of innovation and rapid iteration [6][7]. - The team structure was adjusted to smaller groups to enhance collaboration and accountability, fostering a more agile development process [7][8]. - A significant increase in team engagement with AI initiatives was noted, with belief in AI transformation growing from 10% to 30% within months [8]. Group 4: Future Directions and Challenges - The launch of the Agent OS marks a pivotal shift for DingTalk, moving away from traditional application frameworks to an AI-driven operational model [15]. - The future of DingTalk's AI products remains uncertain, but the direction is clear: to continuously optimize the work environment for clients by integrating AI into various operational scenarios [16][17]. - The company is experiencing rapid growth in AI usage, with a fivefold increase in daily AI calls and a threefold increase in the number of AI agents created by users and developers [16].