问界M9：竞品新增极氪9X，主要还是抢BBA的客户

Core Viewpoint - The article discusses the current market performance and customer demographics of the AITO Wenjie M9, highlighting its sales trends, customer preferences, and competitive positioning in the high-end SUV market [2][10][16]. Market Performance - Daily customer traffic for the AITO Wenjie M9 is currently around 10-15 groups, with M9 customers accounting for approximately 20%-25% of this traffic [2]. - There has been a slight recovery in customer traffic compared to November, attributed to year-end purchasing needs and a new round of vehicle purchase subsidies in the region [2]. Customer Preferences - The most popular configuration is the six-seat extended range Ultra version, which accounts for over 70% of sales, with a preference for black or black-and-color exteriors and truffle brown interiors [4]. - The M9's delivery times are quick, with extended range versions available in about two weeks and pure electric versions in 4-6 weeks [4]. Pricing and Financing - The base price for the six-seat extended range Ultra version is 547,800 yuan, with financing options available at an annual interest rate of 2.69% and a 15% down payment [6][7]. - Additional customer benefits include 10,000 charging points, 20,000 yuan in optional equity for pure electric versions, and various other incentives totaling up to 42,000 yuan [7][8][9]. Customer Demographics - The primary customer base for the M9 consists of middle-aged individuals, particularly private business owners and mid-level managers in state-owned enterprises, predominantly male and over 40 years old [10]. - Customers tend to be affluent, often using high-end Huawei devices, and have a strong recognition of Huawei's brand value and product quality [10]. Competitive Landscape - Customers often compare the M9 with competitors such as the BMW X5L and Zeekr 9X, with a significant portion of customers choosing the M9 for its brand recognition and superior after-sales service compared to traditional luxury brands [14][19]. - The M9 is positioned to attract high-end customers who would typically consider German luxury brands (BBA), indicating a strategic focus on capturing this market segment [16][19]. Customer Feedback - Common complaints include the M9's design being perceived as too business-oriented, with younger customers expressing a desire for more vibrant interior color options [20][21]. - Some customers have raised concerns about the suspension system and the design of the front display screens, suggesting areas for potential improvement [22]. Additional Considerations - The M9 is noted for its improved handling compared to the M8, particularly in steering and turning, emphasizing the importance of test drives during the selection process [23]. - The company offers additional benefits for military and police retirees, enhancing its customer engagement strategy [24].