茅台价格全线上涨

Core Viewpoint - The article discusses the recent price increases of Moutai liquor and the company's new volume control policy aimed at stabilizing the market and enhancing profitability [1][2]. Price Changes - On December 24, the wholesale reference price for 25-year Flying Moutai in original boxes rose to 1600 yuan per bottle, an increase of 40 yuan from the previous day; the price for scattered bottles also increased by 40 yuan to 1590 yuan [1][2]. - The 24-year Flying Moutai in original boxes is now priced at 1630 yuan, up 30 yuan, while scattered bottles are at 1615 yuan, up 35 yuan [1][2]. - The price for 23-year Flying Moutai remains stable at 1800 yuan for original bottles and 1700 yuan for scattered bottles [2]. Volume Control Policy - Guizhou Moutai has implemented a volume control policy that includes short-term and long-term measures. In December 2025, the company will stop supplying all Moutai products to distributors until January 1, 2026 [2]. - The long-term structural reform will involve a significant reduction in non-standard product quotas starting in 2026, aimed at decreasing the supply of products that reduce distributor profits [2]. Market Response - A representative from Guizhou Moutai stated that the company emphasizes demand-driven strategies and protects channel resilience, with product distribution based on terminal sales performance [3]. - The recent decline in Flying Moutai prices was attributed to platform subsidies and promotional pricing strategies, but prices have since rebounded [3].