深耕新能源+场景化营销 北奔重汽2026年剑指12000辆销量新高峰！| 头条

Core Viewpoint - Beiben Heavy Truck aims to achieve a sales target of 12,000 heavy trucks in 2026, focusing on market trends and strategic partnerships to enhance its competitive position in the industry [1][8]. Group 1: 2025 Performance and Strategic Adjustments - In 2025, Beiben Heavy Truck achieved stable growth despite a complex industry environment, establishing a "1+5+2" business structure focusing on five key civilian product segments and two core channels [2][3]. - The company streamlined its supply chain from 495 to 415 suppliers, increasing the number of top 100 suppliers to 48, with a 96.44% acceptance rate for outsourced components [3]. - Beiben Heavy Truck's marketing efforts in 2025 included deepening market penetration in five sectors: coal logistics, petroleum and petrochemicals, emergency municipal services, and construction engineering [5][7]. Group 2: Technological Advancements and Market Expansion - The company has achieved significant advancements in both intelligent and green technologies, covering hydrogen, methanol, and hybrid power across its product lines [5]. - Beiben Heavy Truck's foreign trade exports exceeded 2,000 units, with increased market shares in Mongolia, Kenya, and Singapore, and a cumulative production of over 10,000 units by its South African joint venture [7][8]. - The company actively participated in disaster relief efforts, delivering 810 emergency vehicles during a flood in Baotou, demonstrating its commitment to social responsibility [7]. Group 3: 2026 Sales Strategy and Goals - For 2026, Beiben Heavy Truck anticipates a total heavy truck market sales volume of 1.1 million units, with domestic sales expected to remain around 800,000 units and a projected penetration rate of over 35% for new energy vehicles [8]. - The company plans to leverage its supply chain integration advantages to create a fair and win-win cooperative ecosystem, focusing on the transition of heavy trucks towards new energy, intelligence, and automation [8][9]. - Beiben Heavy Truck's marketing strategy for 2026 includes enhancing product competitiveness, optimizing dealer networks, and integrating resources to drive high-quality development across five key market segments [9][13].