宁波老板造座椅，揽下1000亿订单

Core Viewpoint - The article highlights the significant growth and expansion of Jifeng Automotive Interior, particularly in the production of automotive seating systems, driven by new contracts with luxury car brands and the booming electric vehicle market in China [5][7][17]. Group 1: Company Expansion and Contracts - Jifeng Automotive has secured a major contract for the development and production of seating systems for the Land Rover Defender, with a total lifecycle value of 9.8 billion yuan [5][12]. - The company has reported a total of 100 billion yuan in seating orders, indicating strong demand and recognition from luxury automotive brands [5][12]. - Jifeng's market capitalization reached approximately 18 billion yuan as of December 22 [8]. Group 2: Financial Performance - In the first half of 2025, Jifeng's revenue from automotive seating reached 19.8 billion yuan, doubling year-on-year, significantly outpacing other business segments [22]. - The company reported a total revenue of 10.52 billion yuan for the first half of the year, a decrease of 4.39% compared to the previous year, but net profit increased by 189.51% to 153.86 million yuan [25]. - Jifeng's total sales from automotive seating projects are projected to be between 960 billion and 1,006 billion yuan, showcasing robust growth potential [20]. Group 3: Strategic Direction and Future Plans - Jifeng aims to focus on its core seating business, enhancing features such as ventilation, heating, and smart connectivity to improve user experience [21]. - The company is expanding its production capacity with new bases in Hefei, Changzhou, and Southeast Asia, while also planning a European production facility [34]. - The management is actively pursuing more contracts with both domestic and international automotive manufacturers, indicating a strategic shift towards global markets [17][24].