和讯·2025-12-24 10:25Core Viewpoint - The article emphasizes that mobile banking has evolved from a mere online channel for financial services to a benchmark for assessing a bank's technological strength, user-centric thinking, and strategic foresight. Postal Savings Bank of China (PSBC) is redefining digital finance through continuous improvement in user experience and the introduction of AI-driven services [1]. Group 1: Evolution and Transformation - PSBC's mobile banking faced challenges in system architecture and innovation mechanisms three years ago, prompting a comprehensive core system reconstruction starting in 2022. This transformation aims to create a secure, agile, and self-controlled digital foundation [2]. - The bank's digital strategy, termed "Digital PSBC," is being advanced through the "AI 2 ALL" initiative, which focuses on four value dimensions: broad customer base, deep customer experience, multi-model scenarios, and detailed innovations, planning nearly 260 AI application scenarios [2][3]. Group 2: Growth Drivers - PSBC's mobile banking has achieved a customer base of 386 million and nearly 86 million monthly active users as of June 2025, reflecting a commitment to user experience and service [5]. - The growth is driven by a systematic approach to intelligent operations, ecological scene integration, and integrated service assurance, forming a "growth flywheel" that addresses value creation in a saturated market [5]. Group 3: Service Transformation - The launch of the 11.0 version of PSBC's mobile banking marks a significant shift towards "companion-style innovation," integrating AI deeply into customer journeys and redefining service boundaries [11]. - The new version features a conversational service model, allowing users to perform transactions through simple voice commands, enhancing user interaction and making financial operations more intuitive [11][12]. - The 11.0 version also introduces a more personalized user experience by predicting user needs and displaying relevant functions based on browsing habits, thus evolving from a "function finds user" to a "function understands user" approach [12]. Group 4: Security Enhancements - The 11.0 version incorporates a multi-layered security system, including a "social trust" dimension that allows for collaborative protection during high-risk transactions by contacting pre-set guardians [13]. - New features such as voice verification for identity confirmation and integration with national identity authentication systems enhance account security [14]. Conclusion - PSBC's evolution from a follower to a leader in mobile banking illustrates that success in the digital finance competition hinges on continuous self-reflection and transformation centered around customer needs, rather than merely accumulating functions or competing on technology [15].