买爆潮玩的年轻人，唤醒中国制造扫地僧

Core Insights - The toy industry in China is experiencing a significant transformation, with companies like Pop Mart leading the charge and achieving substantial profits in a short time frame [3][4] - The shift in consumer behavior towards interest-based and emotional value consumption is reshaping market dynamics, moving away from traditional demographic segmentation [3][4] - The rise of content-driven e-commerce is bridging the gap between manufacturers and consumers, allowing niche products to thrive [7][10] Group 1: Industry Trends - The toy market has seen a 92% increase in non-parental toy sales on platforms like Douyin, indicating a growing acceptance of adult consumers in the toy space [3] - Interest-based consumption is becoming a new norm, with even basic consumer goods adapting to personalized demands, as seen with innovative laundry products [3][4] - The concept of "interest industry belts" is emerging, where consumer interests drive the entire supply chain, leading to a new economic landscape [3][10] Group 2: Case Studies - Qingdao Pingdu produces 70% of the world's false eyelashes, yet many local manufacturers have relied on traditional offline sales channels until recently [4][6] - Taohua Youpin, a local eyelash brand, transitioned from offline to online sales, achieving significant growth through short video marketing on Douyin [6][7] - Cocoyo, a pet product brand, has successfully tailored its offerings to meet specific consumer needs, leading to its dominance in the pet supply market [8][10] Group 3: Economic Impact - The interest industry belts have contributed to a 219% year-on-year sales growth for non-heritage businesses, showcasing the economic potential of niche markets [13][20] - The rise of live-streaming e-commerce has revitalized traditional industries, with significant job creation linked to each billion yuan in sales [20] - Local economies are benefiting from the shift to interest-based consumption, with traditional manufacturing regions adapting to new market demands [19][20]