NEW HOPE(SZ:000876) 经济观察报·2025-12-24 11:00Core Viewpoint - The article explores the journey of Liu Chang, the daughter of Liu Yonghao, founder of New Hope Group, highlighting her personal growth, challenges in leadership, and the evolving landscape of the agricultural industry in China [3][4][5]. Group 1: Personal Journey and Leadership - Liu Chang took over as chairman of New Hope Liuhe at the age of 33, leading the company through economic cycles and achieving a scale of over 100 billion yuan [4][22]. - Despite external labels such as "successful second-generation successor," Liu Chang seeks to maintain her authentic self amidst societal expectations [5][21]. - The transition to leadership brought significant anxiety, particularly when dealing with large financial decisions, leading to physical symptoms of stress such as insomnia and premature graying [22][23]. Group 2: Company Growth and Challenges - New Hope Liuhe achieved a revenue milestone of over 100 billion yuan in 2020, but faced a significant net loss of 9.59 billion yuan in 2021 due to external pressures like the COVID-19 pandemic and African swine fever [22]. - The company is undergoing a transformation from a traditional agricultural business to a more integrated and technology-driven operation, focusing on enhancing profitability and operational efficiency [24][28]. - Liu Chang emphasizes the importance of adapting to industry changes and leveraging digitalization to improve management capabilities and reduce operational volatility [24][32]. Group 3: Future Vision and Personal Reflections - Liu Chang envisions a future where New Hope can thrive without her constant oversight, aiming for a more professional and institutional governance structure [35]. - She expresses a desire to explore simpler, fulfilling work, such as running a small fish ball noodle shop, reflecting her journey towards finding balance and contentment in life [36].