对话赫力昂中国顾海英：如何在变局中锚定“必赢市场”

Core Viewpoint - Haleon, after its spin-off from GSK, has successfully navigated market challenges and achieved significant growth in the Chinese market, becoming a standout performer globally [3][5][30] Group 1: Company Overview and Leadership - Haleon was established as a separate entity from GSK in July 2022, inheriting well-known brands like Caltrate and Sensodyne, and has since focused on building a new operational identity [3][5] - The company has seen its market share increase for 54 consecutive months, indicating strong performance in a competitive landscape [3] - Gu Haiying, the General Manager for Mainland China and Hong Kong, emphasizes the importance of leadership and adaptability during periods of transformation [7][8] Group 2: Employee Engagement and Culture - Haleon's employee engagement index has ranked first among its global markets for three consecutive years, reflecting a strong corporate culture [10] - The company prioritizes both "hardware" (systems and processes) and "software" (team cohesion and culture) in its transformation efforts [12] - A focus on communication, trust, and teamwork has been pivotal in unifying the workforce during the integration and spin-off phases [12][13] Group 3: Strategic Initiatives and Market Position - Haleon has positioned China as one of its two "winning markets," implementing a localized decision-making strategy to enhance operational effectiveness [17][18] - The full acquisition of its OTC joint venture marks a significant milestone, allowing for complete control over its operations in China [19][22] - The company is committed to sustainable practices, achieving carbon neutrality in its Suzhou factory and implementing eco-friendly packaging initiatives [24][26] Group 4: Future Directions and Innovations - Haleon is focusing on digital transformation and AI integration, with plans to enhance operational efficiency and product development through technology [28][30] - The company aims to leverage AI not just for cost reduction but to empower and enhance workforce capabilities [28] - Looking ahead, Haleon sees significant opportunities in increasing market penetration in the consumer health sector, addressing gaps in disease occurrence and treatment rates [30]