合资新困境:放弃以往驾乘体验标准,彻底学习新势力?
汽车商业评论·2025-12-24 23:05

Core Viewpoint - The article emphasizes the importance of "completeness" in evaluating vehicles, highlighting that a well-rounded product should not have significant issues or shortcomings, which reflects its overall quality and user experience [4][7][24]. Group 1: Evaluation Criteria - The evaluation for the 2026 Xuanyuan Award is divided into four dimensions: dynamic and static experience, combined auxiliary driving and parking, intelligent cockpit experience, and scenario adaptation [4][7]. - The dynamic experience team focuses on dynamic evaluations, assessing 40 shortlisted models categorized by price and type, including sedans, SUVs, and off-road vehicles [7][9]. - The testing environment simulates real consumer driving conditions, with evaluations based on user perspectives, including acceleration limits and common driving scenarios [9][22]. Group 2: Trends and Observations - A notable trend for 2025 is the downscaling of configurations and technologies, with features like rear-wheel steering becoming available in lower-priced models [10][37]. - Vehicles priced under 200,000 yuan face challenges in balancing cost and performance, while those above this price point tend to have more discerning users, making any shortcomings more pronounced [9][28]. - The 2025 models show a shift towards more controlled performance, reducing the aggressive tuning seen in 2024 models, which were designed to appeal to younger consumers [9][31]. Group 3: Industry Challenges - Joint venture brands are experiencing confusion regarding their traditional dynamic tuning approaches, as consumer preferences shift towards lighter steering and different driving experiences [11][35]. - The article discusses the need for manufacturers to adapt to evolving consumer expectations, particularly as new customers may not have experienced high-quality vehicles [11][35]. - There is a recognition that while technology is being democratized, it does not automatically lead to improved user experience, as proper calibration and tuning remain critical [10][37]. Group 4: Off-Road Vehicle Evaluation - The article introduces a new evaluation system for off-road vehicles, focusing on their off-road capabilities and user safety, with a collaborative initiative to create a reliable off-road travel guide [50][51]. - Three off-road vehicles were selected for evaluation based on their capabilities, with the results indicating varying levels of performance across different terrains [53][58]. - The evaluation criteria include both off-road ability and user safety, with a grading system to classify vehicles based on their performance in challenging conditions [51][58].