深蓝S09：一台提成抵三台其他车型，用户画像也完全不同

Market Overview - Recent customer traffic has decreased compared to before, with weekday customer reception limited to one group per person, while weekends remain busy [1] - Monthly sales for the store are approximately 40 units, with the S09 model accounting for only 2 to 3 units without special policy support [1] - Despite low sales volume, commissions for selling an S09 are significant, equating to the commission from selling three S05 or L06 models [1] Customer Preferences - The most popular configurations for the S09 are the rear-wheel drive Ultra+ standard range and long-range versions, both priced at 279,900. The standard version has higher configurations, while the long-range version offers a range of 310 km compared to 220 km for the standard version [3] - The color most chosen by customers is "Mountain Snow Silver," accounting for 50% of sales, with only 3 units available in the store [3] - The least popular variant is the four-wheel drive Ultra+ high-end version, which has only sold two units since launch due to its high price [3] Customer Demographics - The typical S09 buyer differs from the overall brand image of being youthful and sporty, with most buyers being from the 70s to 80s age group, primarily looking to replace their vehicles [6] - The customer base includes a diverse range of professions, including civil servants, mid-level corporate leaders, and individual business owners [6] Competitive Landscape - Customers are comparing the S09 with several competing models, including the Galaxy M9 and Lynk & Co 900, as well as other models like Li Auto L series and AITO M series [11] - Sales performance has recently declined, leading to increased pressure on sales staff, including extended working hours [11] Customer Feedback - The manufacturer has invested significant effort into the S09, with no reported quality issues from current owners, although some inquiries about compensation during the long-range push have been noted [15]