全球智能手表市场有望于 2025 年重回增长轨道，华为与苹果引领复苏

Core Insights - The global smartwatch shipment is expected to grow by 7% year-on-year by the end of 2025, following a decline in 2024, driven by new hardware and software features, increased consumer preference for mid-to-high-end smartwatches, and a growing focus on health-related functionalities [2][5] - China is identified as the key growth engine for the global smartwatch market, with three out of the top five brands being Chinese. The market share in China is projected to increase from 25% in 2024 to approximately 31% in 2025 due to government subsidies and the strong presence of local brands like Huawei, Xiaomi, and Little Genius [2][5] Market Dynamics - Apple is expected to see a 12% year-on-year increase in shipments in Q3 2025, marking the end of seven consecutive quarters of decline, largely due to the launch of the cost-effective Watch SE 3 and the premium Watch Ultra 3 [5][6] - The integration of AI-driven health analysis and guidance features into products is accelerating among leading global brands, with key new technologies such as satellite communication, 5G RedCap, and MicroLED display expected to be commercially available in 2025 [5][6] Product Innovations - The latest Apple smartwatch models have significantly broadened the price range coverage, with new health features like high blood pressure alerts contributing to a rebound in sales [6] - The 2025 smartwatch industry is characterized by a wave of functional innovations that enhance device performance, with even lower-priced models beginning to offer AI-driven experiences and upgraded health sensors [6]