丰田11月中国市场销量下降12%

Core Viewpoint - Toyota's global sales in November showed a decline for the first time in 11 months, primarily due to reduced government subsidies and the upcoming model change of the RAV4, particularly impacting the Chinese market [2][4]. Group 1: Global Sales Performance - Toyota's global sales (including Lexus) for November reached 900,011 units, a year-on-year decrease of 2% [2]. - The overseas sales for November were 769,789 units, down 3% year-on-year [4]. - The U.S. market maintained stable sales, with a 3% increase in sales to 212,772 units, driven by strong performance in hybrid vehicle sales [4]. Group 2: Market-Specific Insights - In China, sales dropped by 12% to 154,645 units, significantly influenced by the reduction in government subsidies and the anticipation of the new RAV4 model [4]. - The sales in China had previously benefited from promotional measures aligned with government subsidies, but the slowdown began as these policies were reduced [4]. - The export of vehicles from Japan to the U.S. increased by 17%, reaching 56,992 units [4]. Group 3: Financial Implications - Toyota anticipates a customs cost of approximately 1.45 trillion yen for the fiscal year ending March 2026, including costs borne by parts suppliers [4].