景区护手霜，为什么销售额翻番？

Core Insights - The article discusses the rising trend of cultural creative hand creams in tourist areas, highlighting their appeal as both practical gifts and social media props for young consumers [4][5]. Group 1: Market Dynamics - Cultural creative hand creams have become popular as souvenirs in tourist spots, with various themed packaging catering to different consumer preferences [5]. - The success of these products is attributed to their ability to meet emotional and practical needs, creating a closed loop of "scene adaptation + experience empowerment + value resonance" [5]. Group 2: Consumer Insights - The demand for hand creams has evolved from basic moisturizing to a multi-scenario product that carries emotional value, with key dimensions being "effectiveness anchor + scene adaptation + demographic segmentation" [10]. - Scent is the primary factor influencing purchase decisions, with 60% of consumer reviews mentioning it, compared to only 17% for moisturizing properties [12]. Group 3: Target Demographics - The primary consumer demographic is women aged 21-35, who exhibit distinct preferences that influence product positioning [13]. - Younger consumers (21-25 years) prefer affordable, well-packaged products, while working professionals (26-35 years) prioritize non-greasy textures and subtle fragrances [14]. Group 4: Brand Strategies - Brands like Qingzhi and Huke have successfully navigated the market by addressing core consumer needs: Qingzhi focuses on the tourism gift market, while Huke emphasizes effective ingredients and user experience [17][19]. - Qingzhi's sales reached 2.27 million yuan with a volume of 32,900 units in October 2025, achieving significant growth through a "offline experience + online repurchase" model [6][18]. - Huke's online sales reached 5.49 million yuan with 72,000 units sold in the same period, driven by targeted ingredient benefits and enhanced user experience [19]. Group 5: Market Evolution - The hand cream market is transitioning from a focus on basic moisturizing to a more nuanced approach that combines effectiveness with emotional resonance, creating new opportunities for brands [21].