专访广汽泰国总经理王浩勇：新能源出海是生态体系的远征

Core Viewpoint - GAC has successfully entered the Thai market, leveraging the country's push for electric vehicle (EV) adoption and establishing itself as a significant player in the region's automotive landscape [1][4][18]. Group 1: Market Entry and Strategy - GAC officially launched its strategy in Thailand in June 2023, with its first model entering the market in September [1]. - Despite being a latecomer compared to competitors like SAIC, Great Wall, and BYD, GAC has quickly risen to become the third-largest player in Thailand's EV market [1][4]. - The company aims to replicate its domestic success in Thailand, focusing on building a comprehensive ecosystem that includes manufacturing, energy supply, and after-sales services [1][6]. Group 2: Market Potential and Government Support - The Thai government is actively promoting the transition to EVs, targeting a 30% market share for electric vehicles by 2030, which presents significant opportunities for GAC [4][5]. - GAC views Thailand as a strategic base for expanding into the broader ASEAN market, emphasizing the need for a robust local ecosystem before scaling operations [5][6]. Group 3: Sales Performance and Local Production - GAC's sales in Thailand have shown rapid growth, with projections of approximately 15,000 units delivered in 2023, up from around 1,000 in the first year [1][7]. - The company has established a local factory, with plans for over 95% of its models sold in Thailand to be produced locally starting next year [7][18]. Group 4: Consumer Preferences and Market Dynamics - Thai consumers are increasingly receptive to EVs, viewing them as advanced technology, which has led to a significant market penetration of Chinese electric vehicles [9][10]. - GAC is also addressing local charging infrastructure challenges by promoting home charging solutions and collaborating with local partners [9][11]. Group 5: Competitive Landscape and Future Plans - GAC recognizes the need to adapt to local culture and industry practices, focusing on supporting local supply chains and collaborating with educational institutions to develop local talent [13][14]. - The company plans to introduce more hybrid products in addition to its EV lineup and aims to increase local component sourcing to enhance its competitive edge [18].