中国制造正在杀死欧洲圣诞市场?
虎嗅APP·2025-12-25 09:43

Core Viewpoint - The article discusses the impact of Chinese manufacturing on European Christmas markets, highlighting the tension between globalization and local craftsmanship, as well as the economic implications for both regions [8][24][32]. Group 1: Globalization and Market Dynamics - The Christmas markets in Europe are increasingly filled with products made in China, leading to a significant profit margin for vendors while marginalizing local artisans [8][13][21]. - Yiwu, known as the "second hometown of Santa Claus," supplies nearly 80% of global Christmas products, showcasing the depth of Chinese manufacturing's penetration into European markets [13][21]. - In the first half of 2025, Yiwu's exports of Christmas products to the EU increased by over 104%, indicating a sharp rise in demand for Chinese goods [18][21]. Group 2: Economic Concerns and Trade Tensions - French President Macron expressed concerns about China's trade surplus impacting European industries, framing it as a zero-sum game for survival [24][32]. - The EU has responded to the influx of Chinese products by imposing tariffs on electric vehicles, which has led to retaliatory measures from China, including tariffs on EU dairy products [34][36]. - This trade friction reflects a broader struggle between efficiency and protectionism, with both sides feeling the pressure of global competition [40][41]. Group 3: Changing Consumer Behavior - The article notes a shift in Chinese tourists' shopping habits in Europe, with a decline in the desire to purchase local souvenirs due to the availability of similar products at lower prices online [42][44]. - The perception of value in travel has evolved, with tourists now prioritizing experiences over material goods that can be easily replicated [48][54]. - The article highlights a small market in Paris that adheres to strict local production rules, representing a last bastion of traditional craftsmanship amidst the globalized landscape [49][51].