谁还在用今日头条？

Core Viewpoint - The article discusses the evolving landscape of content consumption, emphasizing the resurgence of long-form content amidst the dominance of short videos and fragmented attention spans. It highlights the role of platforms like Toutiao in fostering quality content and supporting creators, ultimately reflecting a complex user demand for diverse content forms [5][14][42]. Group 1: Content Consumption Trends - The rise of short-form content, such as 140-character tweets and 15-second videos, has led to a fragmented attention span among users [6][14]. - Despite the popularity of short content, there is a persistent demand for quality long-form content, as evidenced by platforms like Douyin and Xiaohongshu testing long-form features [7][9]. - In the past year, quality content reading on Toutiao has increased nearly threefold, accounting for 60% of the platform's total reading volume [17]. Group 2: Creator Economy and Platform Support - Toutiao has significantly increased the income of quality deep content creators by 853% this year, reflecting its commitment to supporting high-quality content [27]. - The platform has implemented features like "Toutiao Select" to provide targeted exposure for quality content, enhancing the visibility of creators [28][32]. - New initiatives, such as the "薪火计划" (Fire Plan), aim to nurture new authors and provide financial support, attracting nearly 200 young authors to the platform [34]. Group 3: User Demand and Content Diversity - The article emphasizes that user demand is complex and multifaceted, with individuals seeking both light entertainment and in-depth exploration [39][42]. - Content platforms are increasingly recognizing the need to adapt to diverse user preferences, leading to a variety of content forms being offered [42][44]. - The success of platforms like YouTube and Toutiao is attributed to their ability to create a symbiotic relationship between creators and the platform, fostering a sustainable content ecosystem [23][24].