焕新极氪001：老车主复购比例高，下单后等车很着急

Core Viewpoint - The article discusses the current market situation for the Zeekr 001, highlighting customer interest, purchasing trends, and competitive comparisons in the electric vehicle sector. Market Situation - As of December, market activity has decreased due to the cessation of subsidies, with a noted decline in customer traffic. However, the interest in the Zeekr 001 remains relatively high, with 30% of customers visiting showrooms to view the vehicle [2]. - The company has introduced a purchase tax guarantee policy to encourage customers to place orders before the end of the year [2]. Customer Purchasing Behavior - The most popular model is the 95 Max, which has a significant backlog due to supply chain issues, particularly with the Brembo brake calipers, leading to delivery delays of over two months [4]. - The 103 Max rear-wheel drive version has a shorter delivery time of approximately three weeks, indicating a preference for the 95 Max among customers despite the longer wait [4]. Pricing and Financing - The 95 Max has a guide price of ¥269,800, with various discounts bringing the actual invoice price down to ¥254,300. Financing options include a two-year interest-free period [6][7]. - Additional customer incentives include free accessories and a lifetime warranty on key components for the first owner [7]. Competitive Landscape - The Zeekr 001 is frequently compared with competitors such as Xiaomi YU7, Li Auto i6, and Tesla Model Y. The competitive landscape has shifted, with fewer customers comparing models due to market conditions [10]. - A notable case involved a customer who initially considered the Zeekr 001 but ultimately chose the Li Auto i6 due to its appealing configuration [10]. Customer Feedback - Customers have expressed concerns about long delivery times and the uncertainty surrounding subsidies for the upcoming year. There is speculation that manufacturers may find ways to compensate for these costs [15]. - Positive feedback has been received regarding the improved driving experience of the Zeekr 001, particularly its enhanced mechanical quality and intelligent features [11][13]. Special Offers and Incentives - Special incentives are available for large customers, including additional points and benefits for those who meet specific criteria, such as social security verification [18].