从东莞工厂到美国客厅：一棵折叠圣诞树的意外走红

Core Insights - The article highlights the unexpected success of Dongguan Lihui Trading Co., Ltd. in selling Christmas trees through TikTok Shop, showcasing a shift in consumer behavior and marketing strategies in the e-commerce landscape [2][4]. Group 1: Company Background and Transformation - The founder, Mr. Luo, transitioned from a factory worker to a business owner, starting his own Christmas tree manufacturing in Dongguan in 2009 after losing a major client in 2021 [4]. - The company faced challenges due to the loss of traditional clients and decided to pivot towards direct-to-consumer sales by establishing an online presence, particularly on TikTok Shop [4][19]. - The launch of the "Bringstar Store" on TikTok Shop in May 2025 marked a significant shift, with the company initially adopting a cautious approach by stocking only 5,000 units of their innovative folding Christmas tree [11][19]. Group 2: Product Innovation and Market Response - The folding Christmas tree, which simplifies the traditional setup process, became a standout product due to its innovative design and visual appeal, leading to high consumer interest [5][9]. - The product's success was amplified by influencer marketing on TikTok, where videos showcasing the tree's ease of use garnered millions of views, resulting in rapid sales growth [8][14]. - By December, the folding Christmas tree sold out, generating over $500,000 in revenue, which exceeded the company's expectations and prompted a strategic shift to prioritize TikTok Shop as a key sales channel [19][20]. Group 3: E-commerce Dynamics and Consumer Behavior - TikTok Shop's content-driven approach allowed for a "time reconstruction" in sales, enabling the company to sell seasonal products earlier than traditional platforms like Amazon [14][18]. - The platform's mechanism of driving consumer interest through engaging content led to a proactive demand for holiday products, breaking the conventional sales cycle [18]. - The direct feedback loop established through TikTok Shop allowed the company to quickly adapt and improve product offerings based on consumer insights, enhancing overall operational efficiency [20][21]. Group 4: Future Plans and Industry Implications - The company plans to leverage TikTok Shop's logistics services to enhance operational stability and customer experience while exploring new promotional strategies, including live streaming [21]. - The success of the folding Christmas tree exemplifies a broader trend among traditional manufacturers in Dongguan, who are increasingly seeking to innovate and directly engage with global markets [20][21].