晚点独家丨智能房车 KEPLO 完成 4500 万天使轮融资，团队成员多来自理想汽车

Core Viewpoint - KEPLO aims to become the "Model 3 of the RV industry" by entering the mass market with its innovative range-extended trailers designed for the North American market, addressing the pain points of traditional RV experiences [4][10]. Company Overview - KEPLO, established in 2023, has recently completed an angel financing round of 45 million RMB (approximately 6.3 million USD) from well-known investment institutions and family offices [5]. - The company is currently in the mass production testing and market validation phase for its first product, with plans to launch and start pre-sales soon, targeting official deliveries in the U.S. market by Q3 2026 [5]. Team Background - The founding team, led by Lü Jiangtao, has deep ties to Li Auto and includes members with experience from major automotive companies like Volkswagen, Daimler, and BMW, as well as senior executives from U.S. RV companies [7][8]. - The team has a strong background in product development, smart technology, supply chain, and manufacturing, which is crucial for KEPLO's mission [8]. Market Insights - The U.S. RV market has a significant scale, with an estimated ownership of over 10 million units and an annual market size of approximately 30 billion USD (around 217.6 billion RMB) [9]. - KEPLO's research indicates that traditional RVs lack innovation and comfort, while emerging electric RV companies face challenges related to local supply chains and high costs [9]. Product Strategy - KEPLO's first product is priced around 80,000 USD, with plans to cover a price range from 40,000 to 100,000 USD in its product line [10]. - The company has established a factory with a capacity of 10,000 units, leveraging its experience and supply chain advantages in China to penetrate the electric RV market [10]. Technological Approach - KEPLO focuses on using range-extending technology to alleviate users' concerns about mileage and charging, particularly in remote areas where RVs are often used [8][9]. - The company believes that the integration of electrification and intelligence can redefine RVs as mobile living spaces, enhancing the overall user experience [9].