2026年ChatGPT要加广告了，最懂你的AI都开始出卖你

Core Viewpoint - The article discusses the potential shift towards integrating advertisements into AI platforms like ChatGPT, highlighting the financial pressures faced by AI companies and the implications for user experience and trust [4][5][20]. Group 1: Current Trends in AI Advertising - OpenAI is exploring ways to incorporate "sponsored content" into ChatGPT, potentially prioritizing ads in response to user queries [4][14]. - The trend of integrating ads into AI is seen as a quick revenue recovery method amidst high operational costs and user growth not matching revenue [7][8]. - The advertising model in AI mirrors past internet practices, where user attention is commodified and sold to advertisers [7][20]. Group 2: Industry Dynamics and User Trust - The introduction of ads in AI could lead to a "prisoner's dilemma" scenario, where companies feel pressured to adopt advertising to remain competitive [9]. - Google has denied plans to include ads in its Gemini AI, indicating a cautious approach to maintaining user trust [12]. - OpenAI's CEO has shifted from opposing ads to considering them as potentially beneficial if they are well-integrated and non-intrusive [13][14]. Group 3: Financial Pressures and Revenue Models - OpenAI's annual revenue is reported to be over $12 billion, but the company faces significant operational costs, leading to a need for alternative revenue streams [17]. - The integration of ads is viewed as a necessary step for AI companies to cover costs, especially as traditional revenue models struggle to keep pace with expenses [20]. - The article emphasizes that without innovative revenue models, advertising remains the primary means for AI companies to sustain operations [20]. Group 4: Future Implications and User Experience - The potential for AI to act as a decision-making agent raises concerns about the nature of advertising and user manipulation [33]. - The article warns that AI's ability to understand user preferences could lead to highly targeted advertising, which may compromise user privacy [33]. - The concept of an "Adblock for intelligence" is introduced, suggesting a future where users may need tools to filter out embedded advertisements disguised as neutral information [36][37].