Core Viewpoint - The appointment of Sun Jin as the new CEO of Dongfang Zhenxuan is a strategic move by Yu Minhong to stabilize the company amid recent turmoil and declining performance [4][6][7]. Group 1: Leadership Changes - Sun Jin, a long-time employee of New Oriental, has been appointed as the new CEO of Dongfang Zhenxuan, succeeding Sun Dongxu, who was dismissed amid controversy [4][6]. - The leadership transition comes after significant upheaval within the company, including the departure of key figures like Dong Yuhui and Sun Dongxu, which has raised concerns about the company's direction [6][7]. Group 2: Company Performance - Dongfang Zhenxuan reported a revenue of 4.392 billion yuan for the fiscal year ending May 31, 2025, representing a 32.7% decline year-on-year [7]. - The net profit from continuing operations was only 6.191 million yuan, a staggering 97.5% decrease compared to the previous year, highlighting the company's financial struggles [7]. Group 3: Strategic Direction - Sun Jin's appointment reflects Yu Minhong's preference for promoting from within, as he has been with New Oriental for 19 years, starting as an English teacher and progressing through various roles [8][10]. - The company is exploring new growth avenues, as evidenced by the recent opening of its first offline flagship store in Beijing, signaling a shift towards diversifying its business model [13]. Group 4: Management Philosophy - Yu Minhong emphasizes a management philosophy that prioritizes internal talent development, selecting leaders from the ranks of long-serving employees who understand the company's culture [10][11]. - This approach has been consistent with the company's history, as both Sun Dongxu and Dong Yuhui also rose through the ranks, indicating a strong internal promotion culture [10][11].