手握千亿资产，富豪榜上“查无此人”

Core Viewpoint - Hengdian Group, known for its film and tourism industry, has diversified into various sectors including electronics and pharmaceuticals, with a total asset exceeding 100 billion yuan and a revenue of 942 billion yuan in 2024 [5][14]. Group 1: Film and Tourism Industry - Hengdian has become the largest film shooting base globally, generating over 35 billion yuan annually from its film and tourism industry [4]. - The company offers free filming locations to attract film crews, resulting in a loss of approximately 20 million yuan annually, but this strategy has significantly boosted the local film service and hospitality industries [8]. - In 2023 and 2024, Hengdian Film City is expected to receive 15.24 million and 13.93 million visitors, with revenues of 2.638 billion yuan and 2.867 billion yuan respectively [9]. Group 2: Business Diversification - Hengdian Group has evolved from a silk factory to a conglomerate with interests in film, electronics, pharmaceuticals, and modern services, holding six publicly listed companies [5][12]. - The electronics sector, particularly magnetic materials, once dominated the market but has seen a decline in market share to around 30% [23]. - The pharmaceutical sector, represented by Prolo Pharmaceutical, has been a significant contributor to the group's revenue since its inception [12]. Group 3: Financial Performance - In 2024, Hengdian Group reported a revenue of 942 billion yuan, with total assets reaching 1,039.78 billion yuan and a net profit of 3.124 billion yuan [14]. - The group has also ventured into financial services, holding a 4.99% stake in Zheshang Bank and recently listing Nanhua Futures on the Hong Kong Stock Exchange [14]. Group 4: Ownership Structure - Hengdian Group operates under a unique corporate structure where ownership is held by community organizations rather than individual shareholders, emphasizing collective wealth creation [21][22]. - The founder, Xu Wenrong, has consistently refused to appear on wealth rankings, asserting that the group's wealth belongs to the collective rather than individuals [16][21]. Group 5: Challenges and Future Outlook - The rise of short dramas poses a challenge to traditional film productions, prompting Hengdian to adapt by developing vertical filming spaces [23]. - The group is investing in new projects, including a 12GW battery production facility and the expansion of Hengdian Airport, with total investments in ongoing projects amounting to 11.678 billion yuan [23][24].