DFAC(SH:600006) 经济观察报·2025-12-27 05:04Core Viewpoint - The current moment presents a unique opportunity for the rise of Chinese automotive brands, as articulated by Lu Fang, Chairman of Lantu Automotive, who reflects on the challenges faced when establishing the brand in 2019 and emphasizes the importance of taking risks to seize opportunities [1][3]. Group 1: Brand Development and Market Position - Lantu Automotive aims to integrate Chinese culture and stories into its brand narrative, distinguishing itself in a competitive market by launching new models that embody this vision [2][3]. - The Chinese automotive market has seen a significant shift, with domestic brands transitioning from followers to leaders, capturing a market share of 69.4% by October 2025, up from 44.4% in 2021 [23]. - The sales of new energy vehicles in China surged from 352 million units in 2021 to nearly 1,287 million units by 2024, indicating a rapid increase in market penetration from 13.4% to 40.9% [22][23]. Group 2: Strategic Insights and Future Directions - Lu Fang believes that technology is no longer a barrier for Chinese brands but rather a tool for competitive advantage, while cultural elements can provide unique differentiation [24]. - Lantu has developed a comprehensive technological framework, including platforms for new energy vehicles, intelligent connectivity, and autonomous driving, which are essential for adapting to market changes [20]. - The company emphasizes the importance of direct sales channels to foster a closer relationship with customers, aiming to create a feedback loop that enhances brand loyalty and user engagement [26].