KWEICHOW MOUTAI(SH:600519) 21世纪经济报道·2025-12-28 12:09Core Viewpoint - The article discusses the strategies and plans of Kweichow Moutai for 2026, focusing on market-driven pricing, product structure optimization, and targeted consumer engagement. Group 1: Pricing Strategy - Kweichow Moutai will implement a market-driven pricing strategy, allowing product prices to "follow the market" to ensure a balance between supply and demand [3] - The aim is to prevent price speculation and ensure that prices are reasonable, which will make Moutai products the first choice for consumers [3] Group 2: Product Strategy - In 2026, Kweichow Moutai will reduce the quantity of high-value-added products while strengthening its core product lines, including the flagship 500ml Flying Moutai and premium products [5] - The company will continue to promote zodiac-themed products, marking the completion of a full zodiac cycle [5] Group 3: Consumer Focus - The company will shift its focus towards family, friendship, and business consumption, actively seeking new customer segments and consumption scenarios [7] - Kweichow Moutai plans to enhance its marketing strategies by transitioning from a passive to an active sales approach [7] Group 4: Channel Strategy - The company will strengthen channel assessments to objectively evaluate distributors, promoting a "survival of the fittest" approach in its distribution network [8] - Kweichow Moutai will discontinue the use of distribution methods in 2026, emphasizing the need for proactive market expansion by distributors [8]